Substack Investigative Series Archive

All the mysteries of Substack will be revealed . . .

Free subscribers have forever access to our first workshop on Substack tech: SIS #1: Setting Up Your Substack the Right Way.

The archive below is available to paid subscribers and contains the following workshops:

SIS #2: Getting Your Branding On Point (All Things Imagery & Vibe-Related)
SIS #3: About Pages, Hero Posts, Welcome Emails & Templates

Here’s what our recent session (SIS #4) was all about:

Paywalls

»When to turn them on. You’ve heard it before: “Don’t paywall anything until you hit XYZ subs.” Depending on your goals, your audience and your readiness to own your value, this case may prompt you to set fire to this advice. Proceed with caution.

»What to offer. If your current strategy is “I’ll figure it out once I have more subscribers,” you’re leaving money on the table. We’re sharing creative paid subscriber perks you may have never conceived of. Think mini-audits, vaults of weird and wonderful extras, custom art pieces or gorgeously surprising snail mail. Your publication can be more than just a newsletter—it can be a grown-up Disneyland of irresistible goodies.

»How to do it all in a way that feels good. Hate when posts get cut off halfway down the page? Yeah, us too. If conventional paywalling feels icky or just not you, this section is your liberation. We’ll walk you through a buffet of alternative strategies so you can find your unicorn method.