This is Why You're Not Getting Subscribers
Try these simple tweaks to magnetize your people.
Warning! ⛔️ ⛔️ ⛔️
Some of you are about to feel really called out. It has to be said, though, so I volunteer as tribute.
No one wants to subscribe to “John's Substack.”
Sorry, but you’re not Pamela Anderson. And even Pamela Anderson calls her publication something more compelling than Pam’s Personal Substack.
Before you let it bum you out, though, know that many people on this platform are doing this. Otherwise, I wouldn’t be writing about it. So this is not a beat-yourself-up kinda situation. It’s a count-your-lucky-stars-you-found-this-post-so-you-can-turn-things-around-STAT kind of situation.
This is how you do it.
Hook ‘Em Right Out of the Gate
If you want to grow your publication, you must view it as an extension of your brand. It can be weird to think as a brand when you’re a writer, especially if you write personal essays, in multiple genres, or about too many topics to “niche.”
I’ll help with that in a minute.
The important thing to know is that whether you’re selling your sparkling personality or an actual service through your writing, you have limited real estate with which to hook your ideal reader, so you don’t want to waste those characters saying something like My Musings on Life.
I’m always on the lookout for ways to maximize real estate on Substack because it’s so limited. And even though Substackers have a slightly longer attention span than most of the gnats on social media, you still have to hook ‘em, or they’ll do the very thing you dread . . . click away.
So, let’s talk Substack real estate and how to make the most of what you’ve got.