24 Comments
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Andrea Hoffmann's avatar

Hit the nail on the head!

Surround yourself with high vibe people and you’ll surf the inspiration wave together!!

Also, great reminder to turn my hot garbage into something more accurately brandified!!

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Jennie O'Connor ❌👑's avatar

Yessss to the high-vibe peeps! Did you sense I was referring to certain such fireflies in my own life? 😉

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Chris Stanton's avatar

Love the positivity, human fireflies, and the cake-for-dinner approach. I also want cake now.

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Jennie O'Connor ❌👑's avatar

Do I get points for persuasive copywriting if I make everyone hungry? 🤣

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Chris Stanton's avatar

100%. You may want to think about partnering with a local bakery. Potential new revenue stream.

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Jennie O'Connor ❌👑's avatar

So good!!! 👏🏻👏🏻👏🏻

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BB Corcoran's avatar

I know this is about growing a brand, but I truly believe surrounding myself with passionate, enthusiastic people has just made everything in my life glow up.

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Jennie O'Connor ❌👑's avatar

You are 100% correct! It really is amazing what happens when you're intentional about curating your social circle. It's true what they say: you're a combination of the five people you spend the most time with . . . so we must choose wisely.

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Yannis Helios's avatar

Lovely article, Jennie. The rooster may not know what he is doing, but he's got some balls waking people up so early. And now he is famous. He is a brand.

I think I need to bother people, too.

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Jennie O'Connor ❌👑's avatar

There's a reason they say the squeaky wheel gets the grease. But I'm sure you can find a way to be everpresent while still being delightful, Yannis. 🩵

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Yannis Helios's avatar

Thank you Jennie,

You are a blessing in my life.

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Jennie O'Connor ❌👑's avatar

Same, Yannis, same. 🩵

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Leslie Senevey's avatar

Love the idea of human fireflies. The perfect antidote to human vampires - the ones who suck your energy and enthusiasm like they're drinking it with a straw.

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Jennie O'Connor ❌👑's avatar

Yes! I agree so much. Fireflies seem rarer in the wild than vampires, so when we find them, we must guard them with our lives!!

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Ruthie Urman's avatar

Wow, wow cake, roosters, and fireflies! Three things that found one thing in common, branding! While I love cake and fireflies, this rooster has chutzpah. And having friends with chutzpah can make all the difference in the world. Love this article and all the creative comments as well. Thank you, Jennie. Simple words, profound statements.

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Jennie O'Connor ❌👑's avatar

What a positively delightful comment to receive, Ruthie. Can we be friends?

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Ruthie Urman's avatar

O gosh, yes! I'd love to be friends with you....!

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Zach Hively's avatar

Enthusiasm! Human fireflies! Reading this just cemented the experience of the last few days I had, repping and (ugh) selling books at a conference. The people who light up talking about what they do made me want to light up more too—and when I had the chance to wax poetic about the books that matter to me, other people engaged with it. Thank you for this, Jennie!

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Jennie O'Connor ❌👑's avatar

You're welcome Zach! I'm glad it resonated. Were you selling your own books, or is this something you do for others? My mom was a book rep, so I have more than a normal number of (ugh) selling books at conferences stories.

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Zach Hively's avatar

I have my own share of (ugh) stories from doing conferences and such with my mom too. But this one is more fun for me—I founded a publishing company, so this was me selling the books we publish!

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Jennie O'Connor ❌👑's avatar

Aww were we both wee book hawkers back in the day? I love us!

Your weekend actually sounds very fun. I dream of starting an imprint one day. I wish I could take you to lunch to discuss . . . you're in NM, right? I'll be right over.

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Zach Hively's avatar

We’re basically the best!

Yup, just skip right on over and you can pick my brain. Meet you at the great New Mexican hole in the wall up the road?

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Jennie O'Connor ❌👑's avatar

You think I jest…but I am all about the digital nomad lifestyle and I met my best friend online a year and a half before I met her irl and I love New Mexico.

So.

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Zach Hively's avatar

Yo. I have learned never to presume someone with your vibe is jesting about lunch.

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