229 Comments
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Veronica Llorca-Smith's avatar

This was super helpful, Jennie!

I was starting to feel a bit overwhelmed with all the emails and I followed just what you did and changed the setting to "Push."

Thank you!

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Jennie O'Connor's avatar

I'm so happy to get to help YOU for a change! ☺️

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Kristi Keller 🇨🇦's avatar

Coincidentally, I also have a post about this coming out on Saturday. I'm def going to link to yours in mine because it needs to be heard 😁

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Jennie O'Connor's avatar

Ooh have you read Big Magic? This reminds me of that. The muse visited both of us at the same time. Please send me the link and I’ll share it as a companion piece to mine.

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Kristi Keller 🇨🇦's avatar

Nope, I don't do Elizabeth Gilbert. But I definitely will send you the link. It'll be out tomorrow morning on Unstack Substack 😊

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Marcy Farrey 🧚‍♀️'s avatar

I am also subscribed to sooo many publications and had to turn of email notifications, so thank you for this!

Though now my head is spinning about my paywalled posts…I felt so proud of myself when I learned how to do that, haha! But now worried they might not be helping. I just don’t know how else to inform people of the gold that’s available when they become a paid subscriber, so I like to show a good chunk of the post but then leave the audio lessons I do behind the paywall. Now I’m thinking maybe I do a separate free post the day before that’s complete in its own way and tease to what’s going to paid subscribers the next day. Maybe that’s better? I want to give some of it for free, just not all.

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Jennie O'Connor's avatar

Marcy, far be it for me to tell anyone how to paywall. I'm just doing what I've seen and liked, and I think everyone should use that as their compass. I think what you suggested is a great idea. If someone can read a lot of your content for free but, once in a while, swipes away from a paid post, that's not so bad. Or, knowing how valuable your paid stuff is, they may go ahead and try reading the preview just to see if they want to buy. I just feel bad for the people who paywall everything because I never even try. I'm going to end up unsubscribing eventually.

I do a duplicate free version of my posts with paid audio. I use the same image but write "read by author" over the top to distinguish one from the other. At the top of the free post I write, "paid subscribers have access to [these fancy things] at [this link]." That way I can still get comments on the free post but also the incentive/upgrade on the paid. It's clunky, but it works. You can see an example here: https://magickandmocktails.substack.com/p/do-these-pants-make-me-look-naked-4c0

Also, I don't know if you offer downloads or worksheets but I keep mine in a paywalled vault on this pub. Often, an article will say: "paid subscribers can access the downloadable whatever here" and then link to that Vault Page.

Hopefully some of those ideas are useful!

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Marcy Farrey 🧚‍♀️'s avatar

Ohhh a duplicate version, that’s a great idea! And you’re right, it’s good so you can get comments on both! That always annoys me, that a paywalled post won’t let free subscribers comment too. Thank you so much for sharing that.

And thanks for getting me thinking about this…without getting into an annoying amount of detail, the whole what goes behind a paywall thing has been something I’ve been working through as I develop new offerings for this year. This gives me such a great jumping off point for exploration!

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Andrea Hoffmann's avatar

We’re all in that boat, Marcy. What to paywall, what to offer for free. It’s a dance and debate. We’re trying not to starve, but we wish everyone could have everything all the time!

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Andrea Hoffmann's avatar

People, just bow to this goddess already. I mean, seriously.

Jennie, stop being so awesome; you’re turbocharging everyone’s imposter syndrome.

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Jennie O'Connor's avatar

Haha says the ACTUAL Queen.

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Andrea Hoffmann's avatar

We’re a dynamic duo. Trio with Dre. Love us.

The substackiverse has no idea what’s coming for them. Woooot.

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Rose's avatar

Well, blow me down, if this isn't a fabulous post. I, too, have emails running out my ears, and I can hardly keep up with my inbox. I had no idea about "headline analyzer" but, hey, you've opened my eyes (figuratively). I also HATE, HATE, HATE being locked out of an account. What really gets my goat is when you are not allowed to comment. OK, so what I have to say doesn't count? That really doesn't make me want to sign up to your Substack. I'm sure they feel the loss. (Not!)

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Jan 16
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Rose's avatar

They should want to know what people think, right?!

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Jan 16
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Rose's avatar

Quite right. If you want/need to be paid, I think it is only right to go to markets that pay. I think the Substacks that do well financially are telling other Substack people how to do it. Could be wrong.

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Jennie O'Connor's avatar

Shannon and Rose, I concur with all of these statements! Yes, the most immediately financially lucrative publications do seem to be the ones that teach people how to make money on Substack. That's not what I set out to write at all, but the few posts I've written about Substack have performed the best (by a mile). What are you gonna do? The people have spoken. 🤷🏻‍♀️ (I mean, I still plan to write my other stuff, but you get my point).

I think a great option is to tip the writers who have a "buy me a coffee" link. If you feel especially moved by a piece, that's a nice way to show support. And it's probably equivalent to subscribing for a month and then canceling. I set an annual budget for myself and stop when it runs out.

And lastly, please know that writers don't WANT to lock you out of comments on a paid post for being a free subscriber. We have no choice. It's a feature that I HATE about SS with the passion of 1000 burning suns. If they ever care about my opinion, I plan to give them an earful about this. Comments are lifeblood. Everybody wants them. SS has created a weird gatekeep-y system in this regard. So please don't penalize the creator. We always want you to tell us your thoughts!

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Jan 21
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Brenna Fender's avatar

"Headline analyzer" is a whole new thing for me! The vast majority of my writing has been done for paper magazines. Life is full of things to learn!

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Jennie O'Connor's avatar

Oh yay! I find it really useful and have made it a game to keep iterating until I get to 78% or higher. The final result is always better than what I started with. Enjoy!

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Brenna Fender's avatar

What's better than a game! :)

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Rose's avatar

Are you finding it difficult to find enough paper magazines to write for? I used to freelance almost exclusively for magazines, and now it seems like it's looking for hen's teeth.

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Brenna Fender's avatar

I worked specifically in a niche (dog sports) and eventually became an associate editor of Clean Run Magazine. But we stopped printing in December of 2020. Not enough subscribers to carry it since the advertisers had largely moved online. Now we (Clean Run) run a dog training online school. I think some paper magazines are making a comeback but in larger and more expensive formats. I have not tried to find a magazine writing job in a long time but I would think they would be hard to find. Good luck!!!

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Dre Beltrami's avatar

I would be drowning in inbox overwhelm without your genius on this! You're single-handedly saving Substack with this solid gold. 🥳

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Jennie O'Connor's avatar

Thank you! Literally, one minute after publishing, I got an email from someone I don't even know saying, "Oh my fucking god. THANK YOU." That's some universal validation right there!! 😎

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Dre Beltrami's avatar

Keep the joy hits coming! 💃🏽

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Leslie Senevey's avatar

Thank you for this! I am definitely more tech-challenged than you. And thank you for subscribing to my little Stack. I feel honored! I subscribe to both of yours and love your voice. Glad to connect in the Substack universe. Also, I agree about paywalls. Lord they piss me off! I do not like to be teased. (Probably goes back to 4th grade taunting by Bobby Keith.) I have not turned on paid subscriptions yet, but when I do I will keep my once a week article free and add other features for my paid people. Seems reasonable to me.

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Jennie O'Connor's avatar

Yes, I’m so happy to be connected, Leslie! And I’m glad you’re with me on the teasing bit. I think everyone deserves to be paid, but there are ways of paywalling that piss me off and ways that don’t.

A bit of unsolicited advice? Unless you think it will stress you out to have to create on a schedule for your paid subscribers, I’d recommend turning on paid now. At a minimum, throw a “Buy me a coffee” link at the bottom of your posts. You don’t even have to make paid content until you’re ready, but it doesn’t hurt to have it on and - BONUS - you might be pleasantly surprised.

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Leslie Senevey's avatar

I appreciate this advice. I have about $700 in annual pledges so far, but I don't feel like I'm in a rhythm or productive enough to have separate offerings for paid subscribers yet. I'm still ramping up to being in a comfortable groove with my once a week regular article. I've only been here since October, so I feel like I'm still getting the hang of it. Still at the point where I'm scared I might run out of things to write about. (Another form of imposter syndrome I'm sure...) But maybe I'll do the buy me a coffee thing in the meantime (although I don't drink coffee, so tea maybe)... Thank you! And keep doing what you're doing. I'm always happy to have your stuff pop up!

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Jennie O'Connor's avatar

Haha just think of it as a tip jar! Buy yourself some ice cream or put it in a kitty to get yourself a massage. I only suggest you do it because I read some advice early in my Substack career about waiting until you had 300 subscribers to turn on paid, decided to ignore it and got my first paid subscriber WAY sooner. It was a glorious example of not letting my limiting beliefs win. Since then, I've been an evangelist about creating some way to let your readers pay you even if you don't feel ready or worthy. Because I'm not sure that ever really happens?

And thank you so much for all your support! I appreciate you being here so much 🩵

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Leslie Senevey's avatar

Thank you for this. I’m close to convincing myself to pull the trigger.

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Andrea Hoffmann's avatar

Omg. Go ahead, be a slut. I’m dead. 🤣🤣🤣🤣🤣🤣

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Jennie O'Connor's avatar

😝 That was channeled from divinity.

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Helen Gifford's avatar

A headline analyser!! What a great tool. Thank you for sharing.

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Jennie O'Connor's avatar

You're so welcome! It's a common tool among email marketers, but it applies to anyone trying to create a headline people will actually click!

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Rose's avatar

Yes, I'd never heard of it. But then I'm not up on tech.

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Carla Allen's avatar

I was absolutely inundated with emails to the point where I was overlooking important personal notifications. I set up a yahoo mail account just for Substack and changed my email on the Substack settings to that email account.

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Jennie O'Connor's avatar

Oooh Carla, some people suggested this, but I assumed it had to be done from the get-go. So you're saying this can be done retroactively? Even if I'm subbed to 200 people at this point?

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Carla Allen's avatar

Yes. I had been on Substack for at least two months and could not find a way either through gmail or on the main site to stop the emails. It must be a new modification. Changing the email address doesn’t seem to change anything else on the account.

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Jennie O'Connor's avatar

Thank you so much for sharing! I can think of 100 people who will jump all over this.

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Angusk's avatar

Such a fine post, Ms. O'Connor. It conjures up the amazing tale of William Faulkner having to hide out and take a night job and write on planks on overturned wheelbarrows for a desk. But he could be alone, all quiet and write all night after the people went down, and he no longer had to shovel coal in the incinerator for the power plant. Given the solitude, he wrote a fast novel about sex that made him some money. Check it out on Mr. Hely's site: https://stevehely.com/2023/12/31/william-faulkners-introduction-to-sanctuary/. Here's what Mr. Faulkner said [blocked and copied straight off Mr. Hely's brilliant site - be sure to treat yourself to the entire read]:

"THIS BOOK WAS WRITTEN THREE YEARS AGO.
To me it is a cheap idea, because it was deliberately conceived to make money. I had been writing books for about five years, which got published and not bought. But that was all right. I
was young then and hard-bellied. I had never
lived among nor known people who wrote novels and stories and I suppose I did not know
that people got money for them. I was not very
much annoyed when publishers refused the mss.
now and then. Because I was hard-gutted then. I
could do a lot of things that could earn what
little money I needed, thanks to my father’s un-
failing kindness which supplied me with bread
at need despite the outrage to his principles at
having been of a bum progenitive.
. .." William Faulkner [having already written Nobel Prize winning fiction and still dead-broke. But free of disturbances.

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Kerry's avatar

Very interesting. I turned off the emails and forbade the notifications— I’ll read when I feel like it. And like the author, I never open “preview” posts. They aren’t for me, they don’t need my attention. The app, and the posts, need to serve my needs, not the other way around. I start with my own list of essential reading, then look at the others based on topics of interest, need for entertainment, or unexpected moments of free time.

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Jennie O'Connor's avatar

"The app, and the posts, need to serve my needs, not the other way around."

👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

Kerry, you seem incredibly wise. Thank you for being here.

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Carrie's avatar

I have an easier solution….no notifications at all. I stopped using notifications a decade ago everywhere. I just open the app and see what’s there and read what seems interesting. I don’t endeavor to read every piece from every person I subscribe to. It’s like picking up the paper and going I’ll read this bit and that bit and then done!

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Jennie O'Connor's avatar

Oh, I'd love to do that, but I don't want to miss comments on my posts. It's a dream I aspire to, though!

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Aniwalk's avatar

I did this a few months ago because I could not cope with all the emails and actually started to hate Substack. When I realised I could set up to get only push it was so much better. Also deleted IG and various shopping apps and feel way calmer 🤣

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Jennie O'Connor's avatar

Oh yes, deleting social media apps (besides Substack) has been GAME CHANGING! Well done!

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Pam Reese's avatar

OMG! I am overwhelmed “horrified” by the emails I get from Substack! I would much prefer just seeing new postings in the app. I might have to get my son to do this for me- though it’s not like he has anything else to do, the sweetie.

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Jennie O'Connor's avatar

Sounds like you have a great kid :)

I hope it helps reduce the overwhelm! 🙏🏻

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