What is The Substack Investigative Series?
And why these sanity-saving workshops are the best thing since Substack.
Are you confused about how Substack works?
Feeling frustrated that you can’t find that page you saw once and haven’t been able to locate since?
Do you know there are features of the platform you’re not using to their full potential?
Join the Substack Investigative Series (SIS), where we answer your questions, decode mysteries and teach you how to work smarter, not harder on the platform.
Every month, we’ll host a live Zoom session where your hosts, Andrea Hoffmann, Dre Beltrami and Jennie O’Connor, will unpack Substack tech, content & growth strategy, branding, storytelling and more.
Sessions will last approximately 45 minutes, will be recorded and will include time stamps to make the lessons searchable.
Here’s what people have to say about SIS:
“Thank you so much, ladies. This was a wonderful exercise in quality control. I learned how to get recommendation blurbs on my subscribe page. That alone was golden!”
Jessica Shepherd
If you’d rather someone else do the investigating on your behalf, become a paid subscriber today!
Our next session is March 13th, 10 am PST.
Paid subscribers can access the Zoom link here.
March’s Topic: Visual Real Estate
»Thumbnails, avatars, wordmarks, oh my! What are the differences in the types of visual assets you need for your Substack pub? What sizes should they be? How do you make them scream YOU and still look profesh? Let our branding Queen, Dre, take you and your pub from drab to fab.
»Colors and layout. Where can you use your brand’s color palette to create a distinct vibe for your publication? Why do different pubs have different layouts and which one’s right for you? Andrea will spill the tea on all the design touches that DON’T require a degree in Adobe.
»Animated avatars. From subtle flourishes to blinking neon, you can animate your publication’s avatar to make it stand out. Jennie will walk you through it step-by-step, from creation to the big reveal!
Cool Jennie I guess we’re going to be friends after all. I’m going to make it to this today. Yay!